This Colorado Agency Just Made 3 Strains of Marijuana Specifically for Ad PeopleSpecial cultivars for creatives, strategists and technologists By Tim Nudd
Need a little mind-altering inspiration in your advertising job? Colorado agency TDA_Boulder has just the thing—three new strains of marijuana designed to get agency creatives, strategists and technologists in the groove and doing better work.
The ad pot was made as part of a promotional campaign for The Fifty, which is the Denver Ad Club's award show, showcasing the market's 50 best ideas of the year. "The Fifty Weed," as the drug is being called, was made in partnership with Colorado Kind, a marijuana grower and award show sponsor.
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December 14, 2016
Denver, CO — On December 8, the “It’s All Yours” campaign created by SPIN Denver received the 2016 Chief’s Honor Award for Delivering Benefits to the American People. This award recognizes “Forest Service individuals, work units, partnerships, or groups that have demonstrated major achievements in assuring the Nation’s forests and grasslands provide the American people with a reliable supply of forest and rangeland products and services, such as clean and ample water, energy, and wood products on all lands.” Victoria C. Christensen, Deputy Chief State and Private Forestry and Tina C. Baily, Executive Assistant to the Chief, presented the award to the team, which included Team Lead Susan Alden Weingardt of the Rocky Mountain Regional Office, and SPIN Denver CEO Brigette Schabdach. The campaign was orchestrated in partnership with the National Forest Foundation.
The campaign was launched during the 2015 World Alpine Ski Championships in Vail/Beaver Creek, which is located almost entirely in the White River National Forest. The call to action “go. play.” raises awareness about the myriad recreational opportunities in our national forests, while the tagline, “It’s All Yours” reminds that national lands are a priceless treasure to be enjoyed and protected for future generations.
“In the 25 years since SPIN was founded, this is some of the most important work we’ve ever done,” said Schabdach. “We have a deep connection to these lands, and protecting them is more critical now than ever.”
Phase one of the campaign has included a photo contest, giveaway materials as well as the http://itsallyours.us website. Response has been extremely positive, with more than 65,000 Instagram posts now bearing the hashtags #goplay and #itsallyours.
About the US Forest Service
The mission of the U.S. Forest Service, an agency of the U.S. Department of Agriculture, is to sustain the health, diversity and productivity of the nation’s forests and grasslands to meet the needs of present and future generations. The agency manages 193 million acres of public land, provides assistance to state and private landowners and maintains the largest forestry research organization in the world. Public lands the Forest Service manages contribute more than $13 billion to the economy each year through visitor spending alone. Those same lands provide 30 percent of the nation’s surface drinking water to cities and rural communities and approximately 66 million Americans rely on drinking water that originated from the National Forest System. The agency also has either a direct or indirect role in stewardship of about 900 million forested acres within the U.S., of which over 130 million acres are urban forests where most Americans live.
About SPIN Denver
Founded in 1994, SPIN is a full-service marketing agency that custom-tailors marketing strategies and solutions for clients. They have offices in Denver and Glenwood Springs, Colorado and focus on serving businesses and organizations that celebrate the outdoors, protect and promote natural and sustainable resources, and build healthy communities and lifestyles.
See the write up in The Review!
Colorado advertising. No, it might not get the loudmouth hype of New York, Chicago, San Francisco, or Boston. Or strut the precious, hipster cache of Portland, Austin, Minneapolis, or the other Portland...you know, the one in New England or Nova Scotia or wherever.
But let's look at the facts: between Denver, Boulder, Fort Collins and elsewhere, we have countless strategically-ballsy, creatively-killer agencies. Large and small. Global, national and local clients. Allpacked with ridiculous talent pushing wheelbarrows-full of Lions, Pencils and Effies. And that's just the full-timers—Colorado is also home to some of the most amazing freelance talent in the country.
Best of all, we do it all without the petty sniping, backstabbing and bluster of the so-called "major" markets. We're honestly rooting for each other. ("A rising snowfall raises all chairlifts," as no one, in Colorado or elsewhere, has ever said.) Which is why we're inviting agency creatives and freelancers from all over the state to help the Ad Club tell its story. Grow its membership. Attract more top talent and speakers. You name it. And here's how you can pitch in:
1) Download the creative/strategic brief. Ad Club CO Brief.pdf
2) Concept your ass off.
3) Send your ideas/executions for print/poster, digital display/banner, social (Facebook, Twitter, Instagram) to email@example.com and yes, we even want fun message board responses.
4) Watch your ideas possibly get chosen, approved, produced, seen, read, framed, hugged, kissed, generally slobbered over.
5) Be immortalized as the person/people who did awesome work for the Ad Club that was celebrated and honored by all the agencies in the area...who now owe you a BIG debt of gratitude.
6) Awkwardly high-five yourself.
That's it. It's a chance for you to showcase your conceptual & executional chops on a big stage. And a chance for us to get amazing work to grow the profile, membership and "street cred" of the Ad Club and Colorado region at large. Win-win. So whaddya say?...
Chris eats, sleeps and breathes creative excellence serving as Associate Creative Director at Canadian powerhouse agency Rethink. Tearing up the Vancouver advertising scene for 15 years, Chris rise bouncing through the city’s top shops earned him recognition from the One Show, Communication Arts, Archive, and a slew of shows well-respected in the Great White North. Along with killing it at Rethink, Chris also serves as Creative Director and Community Manger of Hell Pizza Canada.
Chris is the first of five judges for The Fifty. Call for entries are well underway and due November 5. Don't be a number 51. Gather your best work and enter it now at adclubdenver.com/50-call-entries.
So even if you weren't able to head to Austin for SXSW, you can still share in all the fun – speakers, concerts, events and big announcements from the Googles, Yahoos and Apples of the world. Because MediaPost has an up-to-the-minute, live feed featuring a daily round-up and highlights from the conference. MediaPost Live! from SXSW. Get the ongoing news as if you were in Austin yourself. Well, ok, minus the Rainey Street bars, Mexican free-tailed bats at the Congress Street Bridge and delicious BBQ. Check it out:http://www.mediapost.com/sxsw
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